Restaurant menu design involves more than just a list of food and prices. It is a big part of the restaurant experience, and it’s layout, typography, and even order of the content all plays an important part in giving your customers what they are looking for, and in the end, increase your sales by enticing customers to purchase your cuisine.
Menu design does involve a strategy, what we like to call menu engineering. This includes the understanding of menu category arrangement, the order of cuisines within these categories, and the actual design of the menu. The techniques used to create your menu design have a proven track record of improving your restaurants’ bottom line.
A well organised and striking menu design improves your restaurants’ image by making customers feel like they have come somewhere special, somewhere with great food, and an eye for detail. Your menu design is essentially the packaging for your products, it has a strong influence over a customer initially liking, or disliking what is being offered.
Each restaurant is unique in its own way; the location, the atmosphere, the table settings, the staff and of course, the food. We take all this into consideration when designing your cafe or restaurant menu. Combine our design with the amazing Menu Company’s Menu Covers, and you have something special.