They want to educate owners, and provide all the information available to enable them to make the right decisions. To inform their patients, they needed a website that gave them the ability to share this information, quickly and in an a way that would get users to read the content. They wanted to regularly write articles and post videos helping owners with common concerns amongst pet owners.
Creating a website that is easy to read and navigated, with plenty of helpful information about their procedures and common concerns of pet owners, proves that Southern Cross Vet is both knowledgable and able to explain their options in a clear and approachable fashion. Providing the team with training to add their own content regularly gives them a way of continually improving and engaging their new and current client base. A comprehensive newsletter template was created to be able to send targeted emails to owners with specific breeds of pet so that the minimal; communications sent had only the information those clients would want to read. This has increased engagement dramatically.
Providing each clinic with a suit of print designs, with strong, clear message, beautiful imagery on quality stock it shows that the Clinic is dedicated to making everything just right for their clients. The print items designed included Information flyers for surgery options, health conditions and procedures and even packaging for medication. Business cards for each vet and gift cards for patients. Posters and banners for the clinic, and merchandise for promotions including pet bandanas, bottled water, dog leashes, magnets and stickers.
By investing in the time taken to create a strong brand strategy, visual identity and online presence with their website and social media, Sam and the team at Southern Cross Vet have become one of the premier vet clinics in Sydney, and are now relied upon by not only thousands of clients but many media outlets, such as radio and television. They are often the first port of call for any media relating to pet care, veterinary advice or initiatives across Sydney and Australia relating to pets.